Humankind is no longer enough.
It's time for the Impact Kind.
The world doesn't need more businesses. It needs kinder ones. Kinder to people. Kinder to the planet. Built by founders who refuse to separate profit from purpose, growth from responsibility, success from meaning. You don't have to be building something big. You just have to be building something that matters. That takes clarity. It takes courage. And sometimes, it takes someone to think alongside you. That's what we're here for.
You're not looking for a coach.
You're already capable, driven, and clear on what you're building. What you need is a sharp strategic mind to think alongside you — someone who asks the questions you haven't thought to ask yet, and helps you see the bigger picture when you've been too close to it. The Impact Kind is for founders building businesses with conscience. Values-led, impact-driven, and ready to think bigger. Whether you're early-stage or established, solo or building a small team — if your business exists to do something meaningful, you're in the right place.
Work with me.
The Spark
Every great idea needs heat to catch.
You've got the idea. Maybe it's been sitting with you for weeks — half-formed, exciting, a little overwhelming. You don't need a coach. You don't need a course. You need 90 minutes with someone who can think alongside you, ask the right questions, and help you find the clarity you've been circling. The Spark is a single, focused strategy session — built around your specific challenge. Whether you're stuck on direction, mapping your next move, or just need a sharp mind to think out loud with, this is where momentum starts.
90-minute video session
$275 / £215
Get startedThe Blueprint
You've been so busy building, you forgot to draw the map.
You know your product inside out. You've been heads-down, focused, doing the work — and it's working. But somewhere along the way, the bigger picture got blurry. Where is this actually going? What needs to happen next? Think of the Blueprint as a mini-retreat for your business. We slow down, zoom out, and map it — properly. Across three focused sessions over six weeks, we'll look at where you are, where you want to go, and exactly what needs to happen to get there. You leave with a clear 90-day action plan and the confidence to execute it.
3 x 90-minute sessions over 6 weeks
$795 / £625
Get startedThe Partner
A partner, without giving anything away.
You're running this alone — and most of the time, that's exactly how you like it. But sometimes you need someone to think with. Someone to message when an idea won't leave you alone at 11pm. Someone who'll celebrate the wins that nobody else quite understands, and steady you before the meetings that matter. That's what The Partner is. I show up like a business partner — strategically invested in you and your growth — without the paperwork, the equity conversation, or the compromise. WhatsApp me an idea and we'll talk it through. Need a pep talk before a big pitch? I'm there. Want to think out loud about a decision that's been keeping you up? Let's go. You don't have to do this alone just because you're doing it solo.
2 x 90-minute sessions per month + WhatsApp access
$1,450 / £1,140 per month
Get startedWhat founders are saying.
Before my session with The Impact Kind I was feeling so overwhelmed with all the things I had to do for my business and the lack of growth was really getting me down. But during our session I was so reassured to hear someone with her level of experience tell me that my ideas were great and that there were several directions I could take the business in. She recommended multiple ways to help me overcome my overwhelm and I left with a much-needed sense of clarity, confidence and direction.
After each one of our 6 sessions (so far), I had a real action plan of things I could and should do to take my business forward. It's so easy to get trapped in the day-to-day, and having these sessions really helped me take time to focus on the big picture and move forward.
Something worth thinking about.
A free guide for founders who want to do more good — and know exactly where to start.
Most founders think about their impact in one way: what their product or service does. But your business is touching the world in far more places than that. Where Else Can You Create Impact? takes you through six Impact Zones — with real examples and reflection questions for each one. It takes about ten minutes. It might change how you see your business.
Your details will only ever be used to send you the guide and occasional things worth reading.
How kind is your business — really?
A scored checklist across six Impact Zones. 40 statements. Find out where you are — and what to do next.
The Kind Business Checklist takes you through 40 things that kind businesses do — across your people, your customers, your community, your planet, your industry, and your story. Tick what's genuinely true. Add up your score. Get a result with a specific next step. Free.
Your details will only ever be used to send you the checklist and occasional things worth reading.
Resources.
Tools, guides, and workbooks for founders building businesses with conscience. Start with the free ones.
Free
FREE GUIDE
Where Else Can You Create Impact?
Six Impact Zones. Real examples. Reflection questions. About ten minutes of your time.
Get the free guideFREE CHECKLIST
The Kind Business Checklist
40 statements across six zones. Score yourself honestly. Find your next step.
Get the checklistWorkbooks — coming soon
What IS Your Impact?
$22
For the business owner who wants to understand their impact clearly and make one specific commitment to grow it.
Sell Your Impact, Not Your Product
$25
For the conscious founder who knows their business is worth more — and needs the world to see it too.
Pull The Right Levers
$25
A practical framework for growing your business without working harder.
Quick Kind Wins
$19
Nine moves you can make right now — low effort, real results.
Get Clear, Get Moving
$22
A focused session to clear the noise, prioritise what matters, and get back in motion.
The thinking behind The Impact Kind.
The Impact Kind was built on a simple belief — that the best ideas come from thinking out loud with someone who's been in the room. With almost 20 years across design, brand-building, and entrepreneurship — and more than half a decade of mentoring founders one-to-one — the work here is rooted in real experience. Not theory. Not a framework from a book. Creativity, strategy, and storytelling are the tools. Helping founders build kinder businesses is the mission.
Ready to book a session?
Tell me a little about you and your business. I read every submission personally — if we're a good fit, I'll be in touch within 48 hours with a booking link.